CO2 AI and We Don’t Need Roads (WDNR) announce a joint offering to bridge the gap between carbon data and growth-led product innovation

Large enterprises struggle to translate sustainability data into tangible business transformation initiatives that create market value. To help businesses accelerate their sustainability transformation, CO2 AI, the end-to-end sustainability solution, and WDNR, the applied innovation firm that builds resilient products and services enabling large corporations to become robust, are thrilled to announce their new strategic collaboration.

The two entities are jointly launching a tool-powered innovation framework for companies to decarbonize their product offer while securing direct tangible business outcomes. Our goal? To offer the tech and the strategy that moves organizations from data collection to actionable value-driven innovation actions.

Why this partnership?

Many companies today face a critical gap: they’ve invested in measuring their environmental impact, but struggle to translate that data into meaningful business transformation. This partnership is designed to solve exactly that.

CO2 AI brings precision, scalability, and AI-powered tooling for carbon measurement and decarbonization planning. WDNR complements this with a proven innovation methodology—RE:WIRING—that helps businesses identify, prototype, and scale low-carbon opportunities rooted in sustainability data.

Together, CO2 AI and WDNR offer a pathway from carbon accounting to carbon-led product innovation.

Our combined value proposition:

Your Low-Carbon Offer, Beyond Measurement

We offer a tool-powered framework to:

• Identify actionable product and service innovation opportunities.
• Link carbon footprint reduction with business growth.
• Design and validate pilots with measurable impact.
• Scale successful concepts across SKUs and product lines.

How it works.

Our offering starts with a co-designed pilot, targeting a small number of SKUs or product categories, where we help clients scope opportunities, generate low-carbon innovations, and validate impact with real data.

Over a four-month pilot:

• CO2 AI provides emissions data, modeling, and platform support.
• WDNR leads the client’s internal and external analysis of risks and opportunities, ideation workshops, conducts benchmarks, and executes PoCs.

This culminates in a strategic roadmap for scale, turning pilot success into business-wide transformation.

Want to learn more or be part of the pilot journey?

Contact us to see how we can help you translate carbon data into tangible business value. Schedule a first consultation here.